Ringling Bros. Tristate Area – Influencer Marketing

MKM partnered with Ringling Bros. and Barnum & Bailey to execute a large-scale influencer marketing campaign supporting the 2026 Tri-State tour stops in Brooklyn, Belmont Park and Newark.

The multi-market program was designed to drive ticket sales, increase awareness and generate family-focused social content leading up to and throughout the tour's run. MKM engaged more than 110 influencers across New York and New Jersey, leveraging a mix of parenting, family lifestyle, local events and tourism-focused creators to reach audiences actively seeking entertainment and experiences.

To maintain momentum throughout the campaign lifecycle, MKM executed a phased strategy that included pre-sale announcements, promotional content partnerships, ticket giveaways, VIP experiences, influencer attendance opportunities, home deliveries and custom merchandise mailers. Creators were activated at key moments throughout the season, helping keep Ringling Bros. top-of-mind from initial ticket launch through the final performances.

In addition to traditional influencer collaborations, MKM supported unique experiential activations designed to generate local buzz. One highlight was a partnership with Dough Doughnuts in Brooklyn, where influencer families attended a special Ringling-themed Family Day featuring custom circus-inspired donuts, live performances from the Ringling Hype Crew, photo opportunities and promotional tie-ins supporting the show's Valentine's Day ticket offer.

MKM managed influencer sourcing, outreach, contracting, ticketing, content coordination, experiential activations, promotional campaigns and performance reporting across all three markets.

Results

110+ influencers activated across the Tri-State campaign
33.9M+ combined potential social reach
1,125+ pieces of social content generated, including Instagram Stories, Reels, TikToks and posts
511 trackable ticket link clicks generated
100+ influencer collaboration requests received during the initial on-sale period

Year-Over-Year Growth

The Ringling Bros. Tri-State influencer program experienced significant growth between 2024 and 2026:

Creator participation increased from 66 to 110+ influencers

Potential social reach grew from 18.9M to 33.9M+

Social content volume more than doubled from 500+ posts to 1,125+ pieces of content

CLIENT: FELD ENTERTAINMENT