OaksATL – 880 North Ribbon Cutting & Official Grand Opening - Atlanta Event and Media Relations

Transformational community projects deserve meaningful local visibility. For the official ribbon cutting and launch of 880 North, OaksATL engaged MKM to lead media relations surrounding the debut of the first-of-its-kind mixed-use infill development in Atlanta's historic English Avenue neighborhood.

MKM developed and distributed a targeted media alert to Atlanta-area news outlets while coordinating on-site media logistics and interview opportunities with project leadership, development partners and community stakeholders. The strategy focused on highlighting 880 North's role in expanding affordable housing, neighborhood revitalization and community investment while introducing the development to audiences across the metro Atlanta market.

The event generated strong interest from local media, resulting in editorial features and extensive broadcast coverage across television, radio, digital and social platforms. Coverage showcased both the significance of the development and the collaborative effort behind bringing the project to life.

MKM managed media strategy, press outreach, interview coordination, credentialing, on-site media relations and post-event follow-up.

Results

• 273K+ potential social reach generated through live coverage

• 6.4M+ combined monthly online visitors reached through digital coverage

• Widespread earned media supporting the official launch of 880 North across all local broadcast channels

CLIENT: OAKSATL