Miniverse x Real Music Launch – Influencer Marketing

Tiny collectibles. Real music. Big creator excitement.

To introduce the launch of MGA Entertainment's Miniverse Real Music collection, MKM executed a national influencer gifting campaign designed to showcase the product's nostalgic appeal while inspiring highly visual, hands-on content across lifestyle, toy and collectibles communities.

The campaign introduced creators to the new collection through a premium gifting experience featuring the complete Miniverse Real Music Record Player set, including a miniature record player, speakers, media console display and mini vinyl record, alongside two Miniverse Real Music Vinyl Capsules containing blind-packaged mini records, collectible keychain sleeves and display crates. The interactive nature of the collection encouraged creators to film unboxings, assembly videos, product demonstrations and close-up content highlighting the miniature details that make the Miniverse line so popular. The collectible line features iconic artists across Pop, Rock, Hip-Hop and Soul, the series includes Britney Spears, Elton John, Blink-182, Def Leppard, Amy Winehouse, Public Enemy and more.

MKM managed influencer sourcing, product fulfillment, campaign coordination, content tracking and performance reporting throughout the national launch.

Results