Miniverse x Taco Bell Launch – Influencer Marketing

Few brand collaborations capture nostalgia and pop culture quite like Miniverse x Taco Bell. To introduce the Miniverse Make It Mini Taco Bell® Series 1 collection, MGA Entertainment partnered with MKM to execute a two-wave influencer gifting campaign designed to spark excitement around the miniature collectibles and inspire creative, food-focused content across social media.

Creators received a custom gifting experience featuring six collectible surprise balls, each filled with miniature "ingredients" and "recipes" to recreate iconic Taco Bell menu items in Miniverse form. To complete the experience, every influencer also received a Taco Bell gift card, encouraging them to pair the real menu with their miniature creations and develop engaging, lifestyle-driven content.

The campaign rolled out in two phases, extending the product launch beyond a single moment and maintaining momentum as additional creators shared their builds, unboxings and finished miniatures with audiences. The highly interactive nature of the collection encouraged hands-on demonstrations and satisfying assembly content, making it a natural fit for both toy enthusiasts and food lovers alike.

MKM managed influencer sourcing, campaign coordination, product fulfillment, content tracking and performance reporting throughout both gifting waves.

Results