Harlem Globetrotters 100th Anniversary – Influencer Marketing

To celebrate the Harlem Globetrotters' 100th Anniversary and drive excitement for the Atlanta tour stop at Gas South Arena, MKM developed and executed a multi-phase influencer marketing campaign designed to build anticipation before game day and generate authentic family-focused content throughout the event.

The campaign began with an exclusive pre-event experience, where 14 Atlanta influencer families were invited to Gas South Arena for a behind-the-scenes preview celebrating the Globetrotters' historic milestone. Guests enjoyed interactive branded photo opportunities, memorabilia displays, official Harlem Globetrotters merchandise, and an intimate Q&A and meet-and-greet with player ambassador Zavian "Sky" Jackson, giving creators exclusive access to content opportunities ahead of the public event

Momentum continued through game day, with MKM sourcing and managing an additional 24 Atlanta influencers and their families to attend the March 22 performance. Influencers participated through a variety of campaign touchpoints, including promotional content collaborations, VIP courtside experiences, merchandise mailers and hosted attendance, generating authentic social coverage while encouraging ticket sales through trackable links.

MKM managed influencer sourcing, outreach, ticketing, guest experience, event logistics, merchandise fulfillment, content coordination and campaign reporting.

Results

• 38 Atlanta influencer families hosted across campaign activations

• 405+ pieces of influencer social content generated

• 777K+ combined video views across influencer grid posts

• 7.1M combined potential social reach across influencer, partner and promotional content

• 128 total trackable ticket link clicks generated

CLIENT: HARLEM GLOBETROTTERS