• Publicity

  • Influencer Marketing

  • Press Mailer

Wolf Man - Home Entertainment Campaign

To promote the home entertainment release of WOLF MAN on Digital, 4K UHD, Blu-ray, and DVD, we supported Universal Pictures Home Entertainment on a multi-platform campaign that fused classic horror energy with creative storytelling, immersive unboxings, and premium digital coverage.

We targeted both press and genre fans through high-impact editorial placements, curated influencer activations, and a standout promotional mailer that brought the film’s survivalist, horror-thriller tone to life.

‘Survival Pack’ Influencer & Press Mailer

We created a Wolf Man Survival Kit, filled with rugged, practical gear like a first aid kit, flashlight, long-lasting candle, cozy blanket, beef jerky, and more — nodding to the film’s tension and isolated atmosphere. To elevate the unboxing experience, each box played a chilling wolf howl when opened — a surprise element that thrilled creators and sparked spooky, shareable content.

  • 50 recipients across horror/genre, film, and pop culture spaces in the US and Canada

  • Live social reach: 16.9 million followers/subscribers

  • Over 110 influencer and creator posts across platforms

CLIENT: UNIVERSAL PICTURES HOME ENTERTAINMENT

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