Influencer Marketing
Content Creation
Gift Box Mailer
Sonic the Hedgehog 3 - Influencer Marketing
To celebrate the Digital and Premium VOD release of Sonic the Hedgehog 3, MKM developed a niche-focused influencer campaign with Paramount Pictures that blended character-driven creativity, targeted content partnerships, and a high-impact gift experience to drive word-of-mouth visibility across social media.
Influencer Gift Mailer
Twenty influencers received a special Sonic 3 gift box packed with playful, character-inspired items designed to make content pop and movie nights memorable. Each box included: Sonic character plushie, Squeeze balls, collectible baseball caps and collector prints.
Content Activations
To build buzz and tap into niche audiences, we curated creator partnerships tailored to unique corners of fandom, family, and fun.
Hedgehog Influencers: Lionel and Cookie shared adorable Sonic-themed posts, delighting fans of both animals and the franchise.
Dance Creators: Choreographers and dance personalities recreated Robotnik’s signature dance-off scenes, bringing action-packed energy to TikTok and Reels.
Dad & Family Creators: Parent influencers created movie-themed snacks, family watch night routines, and Sonic-inspired meal prep content perfect for at-home viewing.
CLIENT: PARAMOUNT PICTURES / PARAMOUNT+
