Dog Man - Home Entertainment Campaign

To promote the digital, Blu-ray, and DVD release of Dog Man, the film adaptation of Dav Pilkey’s bestselling children’s series, we supported Universal Pictures Home Entertainment on a kid-first, family-focused campaign designed to bring the fun, heart, and humor of Dog Man directly into living rooms across North America.

Supa Dupa Movie Night Kit

To celebrate the Premium release, we designed a custom comic-covered gift box loaded with themed items, including:

• Dog Man and Lil Petey plush + figurines

• Dog bone-shaped cups, snacks, games, and school supplies

• All the essentials for the ultimate at-home watch party

40 family influencers across the U.S. and Canada
Live social reach: 3.9 million followers

Back-to-School Blu-ray + Book + Backpack Mailer

To extend the campaign during the Blu-ray release, we sent a second round of branded backpacks filled with:

• The Dog Man Blu-ray

• A hardcover book from the series

• More themed goodies perfect for school and family fun

Media Coverage

• 125+ editorial mentions

• 346M total UMVs

Influencer Reach

• 18.6M total potential social reach across influencer posts

CLIENT: UNIVERSAL PICTURES HOME ENTERTAINMENT