Gladiator II x Digital & Paramount+ Release - Influencer Marketing

To drive excitement around Gladiator II’s Digital release and debut on Paramount+, we launched a targeted influencer campaign celebrating the film’s scale, style, and legacy.

Select creators received a premium Gladiator-themed gift box, featuring a Roman Empire T-shirt, duffle bag, gym towel, cozy blanket, collectible popcorn bucket, 2025 calendar, and more.

Influencer content spanned a wide range of creative approaches:
• Film buffs dissected the movie’s stunning cinematography
• Food creators shared Italian pasta recipes fit for a Roman feast
• Fitness influencers built routines inspired by gladiator training
• Comedians delivered tongue-in-cheek “Are you not entertained?” skits
• Artists crafted intricate sand art tributes

The result: a scroll-stopping wave of branded content that brought the Gladiator II experience into the homes (and feeds) of fans everywhere.

CLIENT: PARAMOUNT PICTURES./ PARAMOUNT+