Paddington in Peru - Influencer Marketing

To kick off the release of Paddington in Peru, Sony Pictures partnered with the iconic FAO Schwarz toy store in New York City for a picture-perfect activation that delighted families and lit up social feeds.

On Saturday, February 8, 2025, FAO Schwarz debuted new Paddington-themed windows and merchandise as part of a full store takeover. Inside, the toy store was transformed with a Paddington-filled “swing shop” and branded movie displays facing 30 Rockefeller Plaza.

We hosted a private “Breakfast with Paddington” for top family influencers and bloggers before the store opened to the public — complete with marmalade, red hats, Paddington-themed treats, face painting, swag bags, and of course…Paddington himself. Guests were even treated to a surprise appearance by actress Emily Mortimer and a private screening of the film to cap off the day.

• 23 family influencers (60 total guests)

• 17M+ potential total social reach (follower count)

• 47 pieces of content shared

• 2.8M+ impressions

CLIENT: SONY PICTURES & FAO SCHWARZ