WE HAD A WORLD - INFLUENCER MARKETING

To support the off-Broadway production We Had a World, MKM partnered with Serino Coyne to curate a group of NYC-based theater lovers, culture critics, and lifestyle influencers to attend performances and share their experiences.

Over the course of five showings, influencers and their guests were invited to immerse themselves in the emotional, thought-provoking production and help spread the word through authentic, organic content. From post-show reflections to behind-the-scenes moments, their coverage captured the show’s quiet power — and made it accessible to new audiences who might not otherwise seek out indie theater.

Campaign Highlights:

• 1.6M+ total potential social reach

• Intimate, heartfelt content aligned with the tone and spirit of the show

By connecting personal storytelling with live performance, the campaign helped generate buzz for a small-but-mighty production — and proved the impact of thoughtful influencer alignment, even on a modest scale.

CLIENT: SERINO COYNE / MANHATTAN THEATRE CLUB