Disney On Ice & Monster Jam— Green Bay

When Feld Entertainment wanted to boost market visibility for Disney On Ice and Monster Jam in Green Bay—a market where influencer campaigns have historically been a challenge—they tapped MKM to develop hyper-local strategies designed to engage families, drive excitement, and ultimately increase ticket sales.

We focused on community-rooted micro-influencers with highly engaged local audiences. These creators had trust with their followers and were thrilled to be given the opportunity to partner with such beloved entertainment brands. By curating custom experiences and assets for each show, we generated authentic content and buzz within a market often overlooked by national campaigns.

Disney On Ice Activation

To promote opening night, we organized a VIP influencer meet-and-greet experience that included:

• Character appearances

• Gift bags and themed snacks

• Behind-the-scenes content moments for parents and kids

Leading up to the event, creators hosted ticket giveaways to engage followers and boost anticipation. Content from the event was filled with nostalgic joy and family fun.

Monster Jam Activation

For Monster Jam, we kicked off the campaign with custom merch gift boxes delivered to local influencers—doubling as their official invites to the show. Each box included themed goodies that creators could wear and showcase on event day.

To boost engagement, influencers hosted St. Patrick’s Day-themed ticket giveaways, tying into the event weekend. Branded content featured excited families in Monster Jam gear attending the show and sharing highlights with followers.

With creative gifting, local partnerships, and family-first experiences, MKM helped transform Green Bay into a high-impact zone for Feld’s 2024 live event season—proving that big buzz is possible in every market.

CLIENT: FELD ENTERTAINMENT