CONVERSATIONS WITH MOTHER - INFLUENCER MARKETING

To support the NYC run of Conversations With Mother, MKM partnered with Serino Coyne and activated a group of handpicked local influencers to help generate buzz and drive awareness for the powerful, intimate new production.

Across two performances, 20+ creators — spanning theater lovers, culture critics, and lifestyle voices — attended the show and shared heartfelt reactions, behind-the-scenes glimpses, and night-out content that resonated with their audiences.

Campaign Highlights:

• 1.9M+ total potential social reach

• 1M+ live coverage reach from content posted during and after the show

• Creators praised the show’s emotional depth and shared thoughtful reflections with highly engaged followers

The campaign helped position Conversations With Mother as a must-see theatrical experience — sparking meaningful conversations and putting a spotlight on the production in an authentic, organic way.

CLIENT: SERINO COYNE