Monster Jam— Atlanta Motor Speedway 2025

To drive (!) excitement and ticket sales for Monster Jam’s high-octane weekend at Atlanta Motor Speedway, MKM sourced and managed over 50 influencers for a large-scale campaign blending content creation, merchandise drops, and exclusive event access.

Our goal was to build sustained visibility leading up to and during the weekend’s events by tapping into Atlanta-based creators across parenting, lifestyle, automotive, sports, and entertainment verticals. We provided a variety of experience tiers to encourage organic storytelling and shareable content that resonated with each influencer's unique audience.

Activations Included:

• Custom Gift Boxes with themed Monster Jam merchandise

• Ticket Giveaways to fuel follower engagement and pre-event hype

• Early Pit Party Access featuring Ride Truck experiences and exclusive driver meet & greets

• VIP Suite Access during the main show for premium content opportunities

• General Admission + Pit Party Tickets for creators attending with families

  • Influencers Activated: 50+

  • Potential Social Reach: 5.8M+ (via follower count)

  • Total Social Posts + Stories: 500+

    • Instagram Story frames

    • Reels and TikToks from the track

    • Family content and giveaways

  • Trackable Link Clicks: 125+

With a high-energy brand like Monster Jam, the campaign had to be just as action-packed. From ride-alongs to pit party selfies, MKM’s Atlanta influencer rollout delivered impactful, local buzz—and turned creators into front-row fans.

CLIENT: FELD ENTERTAINMENT