Wuthering Heights – Influencer Marketing & Publicity

For the Digital and 4K UHD release of Wuthering Heights, MKM partnered with Warner Bros. Entertainment to develop a premium influencer gifting campaign inspired by the film's dark romance, Victorian aesthetic and atmospheric storytelling.

At the center of the campaign was a custom silhouette portrait created for each recipient. Drawing inspiration from traditional Victorian silhouette art, every portrait was personalized to the creator, transforming the mailer into a keepsake rather than a standard promotional package. The individualized element encouraged creators to build unique content around the experience and organically showcase the gift across social platforms.

To further immerse recipients in the world of the film, the mailer featured branded chocolate pieces, the Wuthering Heights vinyl soundtrack by Charli XCX, and curated lifestyle items from Margot Elena and Dear Annabelle. Together, the elements created a cinematic, multi-sensory unboxing experience designed to reflect the mood, romance and timeless appeal of the story.

MKM managed creative concept development, customization, design, influencer coordination, fulfillment and campaign execution from concept through delivery.

In addition, MKM supported a virtual junet with the film’s heads of department through pitching media and talent handling.

Results

75 custom influencer mailers shipped

Live coverage has a potential social reach / total follower count of 16M

CLIENT: WARNER BROS HOME ENTERTAINMENT