Ben-Hur – Influencer Marketing

To celebrate the 4K UHD release of one of cinema's most iconic epics, Warner Bros. Entertainment enlisted MKM to develop a premium influencer gifting campaign inspired by Ben-Hur's most memorable and recognizable moment: the legendary chariot race.

Thirty entertainment, film and collector-focused influencers received advance copies of the film alongside a custom-designed replica wooden chariot wheel created exclusively for the campaign. Designed as a true collector's piece, the wheel was crafted to resemble those featured in the Academy Award-winning film, complete with distressed finishes, stained detailing and engraved Ben-Hur branding.

To encourage long-term display and continued visibility beyond the initial unboxing, each recipient also received a custom wall-mounting kit, transforming the mailer into a functional piece of home theater décor and a one-of-a-kind keepsake for film enthusiasts and collectors alike.

The campaign was designed to celebrate the film's enduring legacy while providing creators with a highly visual, conversation-starting item that stood out from traditional home entertainment releases.

MKM managed creative concept development, influencer sourcing and outreach, custom mailer production, fulfillment and campaign execution.

Results