Wonder Man– International Creator Experience

What better way to celebrate a series about Hollywood than by giving creators the chance to live it? Designed around the entertainment industry's biggest dreams and behind-the-scenes realities, the Wonder Man creator experience transformed Los Angeles into a living extension of the show.

MKM partnered with Disney+ and Organic Publicity to design and execute the experience celebrating the launch of Wonder Man.

The multi-day program hosted 20 creators from around the world and was inspired by the series' unique Hollywood setting, which follows a struggling actor navigating the entertainment industry while pursuing the leading role in a blockbuster superhero film.

At the heart of the experience was the custom-created Wonder Man Performance Academy, an interactive content production day designed to place creators directly into the world of the series. The Academy featured a series of Hollywood-inspired stations where creators stepped into the roles of actors, performers and industry talent. Participants rotated through experiences including audition challenges, stunt and performance exercises, headshot opportunities and other entertainment industry-inspired activations designed specifically for social content capture.

The Academy concluded with our trip wrap party and awards ceremony, where creators were recognized with custom engraved "Superlative Honors" trophies creating a memorable finale and additional shareable content moments.

Supporting elements throughout the trip included curated in-room amenities inspired by talent riders, daily themed gifting, a creator networking mixer, a Wonder Man-themed Hollywood tour, Disney Studios Backlot access and VIP attendance at the official red carpet premiere and after party.

MKM managed full vendor / partner management across the event creative concept development, experiential design, content production, creator logistics, branded gifting and on-site execution and hosting throughout the program.

Results

• 20 creators hosted from multiple international markets

• 41.8M combined social reach

CLIENT: ORGANIC PUBLICITY | DISNEY+ / WALT DISNEY STUDIOS