The Greatest of These – Atlanta Community Screening & Publicity Campaign

For The Greatest of These, the strategy centered on bringing together Atlanta's community leaders, media and tastemakers to experience the story firsthand.

MKM partnered with All About the 360 to support the release of the documentary from DNA Films USA and filmmaker Nick Nanto highlighting the transformative work of City of Refuge and its mission to provide housing, education, job training and support services for individuals and families rebuilding their lives. 

Rather than executing a traditional influencer campaign, MKM developed a community-focused strategy designed to connect audiences directly to the film's message and the organization behind it. The campaign centered around an exclusive Atlanta screening hosted on the City of Refuge campus, bringing together community leaders, local media, influencers, supporters and stakeholders for an immersive viewing experience and discussion.

To amplify awareness surrounding the documentary's Digital and Streaming release, MKM sourced and coordinated 16 Atlanta-based influencers and community tastemakers, along with their guests, to attend the premiere and share their experiences with their audiences. The team also secured and coordinated media opportunities to extend the conversation beyond the event itself, including coverage with ATL Live, CNN Headline Express with Brad Smith, Atlanta Magazine and Georgia Entertainment News.

MKM managed influencer sourcing and outreach, guest list coordination, media relations, interview logistics and on-site event support.

Results

• 20+ local influencers and tastemakers sourced for the world premiere

• 300+ attendees at the Atlanta screening event

• Editorial coverage secured with ATL Live, CNN Headline Express with Brad Smith, Atlanta Magazine and Georgia Entertainment News

• 720.4K potential social reach from attending influencers and live event coverage

• 3.1M UMVs generated through online and editorial coverage

CLIENT: ALL ABOUT THE 360 | CITY OF REFUGE | ASTONISH ENTERTAINMENT