Jurassic World Rebirth - Publicity & Influencer Marketing

To celebrate the Digital release of Jurassic World Rebirth, we partnered with Universal Pictures Home Entertainment on a multi-layered publicity and influencer campaign that spanned editorial, broadcast, social, and a once-in-a-lifetime global media event in Thailand.

From exclusive clip placements to a six-day sea-land-air adventure with press and influencers, the campaign merged epic storytelling with dynamic, shareable content that brought the world of Jurassic to life for fans around the globe.

Campaign Highlights

• 268 editorial stories and mentions across top outlets

• 444 social posts topping 246M potential reach

• 2.64B UMVs across online coverage

• $90.1M media value and 81.9M impressions across broadcast, print, and online coverage

Exclusive Clip Placements

• PEOPLE.com, IGN, Collider, ComicBook, Bloody Disgusting, ComingSoon.net

Global Media Event — Thailand

• 34 journalists + creators from 9 countries

• 102 junket interviews conducted with cast & director

• 308 social media posts with 157M potential reach

• 63 editorial breaks with 539M potential reach

Participants journeyed across Phuket and Krabi, exploring filming locations and recreating epic dino moments. From Jurassic lagoon-set junkets and grassland Titanosaurus recreations to cliff-scaling stunts, every moment was captured by on-site photo + video crews, generating content that continues to roll out worldwide.

Director Gareth Edwards and stars Jonathan Bailey, Luna Blaise, David Iacono, and Audrina Miranda joined the trip, engaging in over 100 interviews and connecting directly with press and fans.

• Immersive Experiences: Boat rides, cliff climbs, grassland recreations, and cultural moments like Thai cuisine, fire shows, and fireworks.

• Influencer & Press Integration: 220+ social posts (49M potential reach) and 42+ editorial stories (431M reach to date).

• Shareable Assets: Every element — from dinosaur encounters (including fan-favorite Dolores ) to cinematic sunsets — was designed to spark visual storytelling across social and editorial.
  

  The Jurassic World Rebirth campaign successfully blended global publicity, influencer storytelling, and immersive experiences, delivering billions in reach and impressions while creating unforgettable, franchise-defining content moments.

CLIENT: UNIVERSAL PICTURES HOME ENTERTAINMENT