• Content Creation

  • Influencer Marketing

  • Partnership

How To Train Your Dragon - Influencer Marketing

To celebrate the Digital release of How to Train Your Dragon, we worked with Universal Pictures Home Entertainment to elevate family movie night into a cinematic experience at home.

We collaborated with creator The Weekend Builder to design and build a real mini Viking ship in his backyard. The ship’s sail doubled as the outdoor movie screen, creating the ultimate themed viewing environment that transported audiences straight into the world of dragons and Vikings.

Results

  • Generated 200K+ Instagram views with an organic Facebook reel showcasing the ship garnering 720k+ views

  • Delivered a highly shareable, family-friendly content moment

  • Showcased the power of smart creator partnerships in driving engagement and sparking imagination

CLIENT: UNIVERSAL PICTURES HOME ENTERTAINMENT

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