Disney On Ice & Monster Jam— Athens, GA

To support the first-ever appearances of Disney On Ice and Monster Jam in Athens, GA, MKM led localized influencer campaigns to build awareness, generate buzz, and drive ticket sales for both major live events at Akins Ford Arena.

For Disney On Ice’s debut in April, we activated a network of family-focused creators to post preview content, host ticket giveaways, and share in-the-moment reactions from the show. Two top influencers were invited to experience the VIP Character Experience, adding a layer of exclusivity and storytelling to their content. Live coverage delivered a potential reach of 2.3M, with 85 confirmed clicks through the trackable ticketing link.

When Monster Jam roared into Athens in June, we sourced and managed 13 regional influencers to post previews, promote ticket giveaways, and cover the event—both with and without Pit Party access. Visit Athens also posted content from the “Drivers Around Athens” campaign, spotlighting Monster Jam trucks at iconic local spots including Downtown Athens, UGA’s Arch and Sanford Stadium. The campaign resulted in 80+ pieces of content, a potential reach of 457.3K, and 45+ ticketing link clicks.

Together, these campaigns helped launch two iconic entertainment brands in a brand-new market, turning Akins Ford Arena into a destination for family fun in North Georgia.

CLIENT: FELD ENTERTAINMENT