Mission Impossible: The Final Reckoning - Influencer Marketing

Partnered with Paramount Pictures on a multi-phase influencer campaign supporting both the Digital and Paramount+ releases of MISSION: IMPOSSIBLE – THE FINAL RECKONING.

For the Digital release, 25 influencers received custom mailers packed with MISSION: IMPOSSIBLE collectibles including popcorn buckets, backpacks, posters, apparel, gadgets and more - alongside personalized IMF agent dossiers and a Digital code to watch the film. We also hosted a NYC Stunt Day experience with Breakfall Studios, where 6 creators participated in professional stunt training, fight choreography and weapons instruction inspired by the film’s action-packed world.

For the Paramount+ release, 25 influencers received additional collector mailers featuring themed merchandise and streaming access to continue driving conversation around the film’s at-home debut. Influencer collabs were coordinated for branded content to round out the campaign.

Results

• 50 influencer mailers shipped

• 29.7M+ combined potential social reach across campaign activations

CLIENT: PARAMOUNT PICTURES