Final Destination Bloodlines - Influencer Marketing

For the Digital release of Final Destination: Bloodlines, MKM developed one of our most unique press mailers to date — a custom penny collection designed around the film’s iconic death traps.

The Concept

If you know the latest Final Destination film, you know how ominous a single penny can be. Inspired by the film’s pivotal symbol, we created six custom “pennies,” each stamped with imagery tied to a different trap from the movie. The coins were housed in a sleek collector’s box, making this a one-of-a-kind keepsake for die-hard horror fans.

The Campaign

Warner Bros. wanted a mailer that horror fans would truly obsess over — and this one delivered. We shipped the exclusive penny kits to 50 horror, entertainment, and genre influencers and press outlets across the country. Each package also included a digital movie code so recipients could experience the film firsthand.

Results:

• 51 influencers and press activated

• 12.1M+ potential social reach via total follower count

• Dozens of high-engagement unboxings and in-world fan content

• Widely praised for creativity and franchise tie-in among horror communities

From unboxings to collector reactions, this killer collectible struck a nerve — and proved once again that when it comes to Final Destination, even the smallest objects can be deadly.

CLIENT: WARNER BROS HOME ENTERTAINMENT