DAKAR 2000 - Influencer Marketing

To amplify buzz around the premiere of Dakar 2000, MKM partnered with Serino Coyne and brought together a group of NYC-based influencers for a special event and showing that celebrated the film’s vibrant visuals, powerful storytelling, and cultural resonance.

Creators attended a dedicated reception capturing red carpet moments and reflecting on the film’s music and message. A special gift box was created featuring nostalgic Y2K items including a discman and Backstreet Boys CD.

Campaign Highlights:

• 1M+ in live social coverage from in-feed posts and Stories

• Content focused on culture, style, and community

With a mix of event coverage and thoughtful post-show commentary, the campaign helped position Dakar 2000 as a bold, stylish, and essential film experience.

CLIENT: SERINO COYNE / MANHATTAN THEATRE COMPANY