TAYLOR SWIFT | THE ERAS TOUR (EXTENDED VERSION) — Publicity

In November 2023, Universal Pictures Home Entertainment unveiled TAYLOR SWIFT | THE ERAS TOUR (EXTENDED VERSION) for its highly anticipated, exclusive digital release. The announcement kicked off with an exclusive feature on The Today Show’s PopStart segment, immediately amplified by coordinated posts from Taylor Swift and Taylor Nation across all major social platforms.

The campaign ignited massive global excitement and earned widespread editorial attention across broadcast, print, and online outlets throughout the U.S. and Canada.

Launch Date: November 28, 2023
Digital Release Date: December 13, 2023
- The initial announcement dominated entertainment media and social feeds, with coverage from more than 450+ major outlets.
  - Broadcast Impressions (On-Air): 19.8 million impressions
  - Broadcast Reach (Digital Extensions): 1.45 billion UMVs
  - Print + .com Reach (U.S. & Canada): 7.3 billion UMVs
  - Social Editorial Reach: 161.5 million followers
    - To sustain momentum, the release week featured The Today Show’s debut of two exclusive clips on December 12 and 13, driving continued press and social buzz. Coverage extended across 162 additional outlets, including top broadcast and digital entertainment platforms.