Miss Congeniality 25th Anniversary - Influencer Marketing

To celebrate the 25th anniversary of Miss Congeniality—and the now-iconic quote that turned April 25th into the unofficial “perfect date”—Warner Bros. partnered with Fandango at Home to surprise fans with a nostalgic and playful promotion.

Over the course of one weekend, Miss Congeniality and its sequel were available for just $4.25, with an added bonus: a limited-edition replica of Gracie Hart’s pageant sash as a gift with purchase.

To drive buzz, Warner Bros. and Fandango collaborated on a nationwide influencer moment. Sashes were mailed to 100 creators and members of the press across entertainment, pop culture, LGBTQ+, lifestyle, and film communities—just in time for April 25.

Estimated social reach through follower count: 32.7 million

CLIENT: WARNER BROS. HOME ENTERTAINMENT