Eureka Day — Influencer Marketing

To generate buzz and drive word-of-mouth excitement around the critically acclaimed Broadway production Eureka Day, we partnered with Serino Coyne to lead a targeted influencer campaign. 

We curated a guest list of diverse influencers across lifestyle, education, and NYC entertainment niches. Each creator received a personalized invitation to a VIP performance and reception on December 4, designed to immerse them in the show’s world and spark authentic online engagement. Content captured included GRWMs, theater reviews, event arrival moments, and real-time reactions that highlighted Eureka Day’s timely humor and relevance. A selection of content was used as social media ads as well.

The campaign helped amplify awareness for Eureka Day among young, culturally engaged theatergoers, generating authentic endorsements that extended beyond traditional press.

Total potential reach: 1.9M followers

CLIENT: SERINO COYNE / MTC THEATRE